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TEA DROPS DISRUPTS THE TEA AISLE WITH PREMIUM CAFE-INSPIRED TEA & BOBA KITS

This week marks a significant stride for Tea Drops with an impressive array of eight new products – stepping into the domain of natural grocery with purpose.

Tea Drops are bagless, organic, dissolvable tea blends for the modern tea drinker. They’re essentially bath bombs of tea that dissolve in your cup. These playful shaped blends of tea leaves and spices encourage connection through tea experiences.

Tea Drops continues to transform moments and moods by empowering you to effortlessly and sustainably create any cafe quality tea drink you can imagine.

Sashee Chandran, the visionary Founder of Tea Drops, expresses her enthusiasm about this new partnership, “We are thrilled about joining forces with Sprouts. Our focus is on introducing fresh innovation to the Sprouts customer, reshaping their tea aisle experience.” In an industry that has long witnessed limited growth and minimal innovation, Tea Drops is prepared to redefine the category.

Chandran continues, “With our launch, Sprouts’ guests gain access to more than just ordinary tea choices. They now have the option of indulging in cafe-quality tea beverages, crafted swiftly in their homes – from delicious bubble teas to creamy and cozy lattes.”

Amidst the staggering 13% Compound Annual Growth Rate (CAGR) projected by Future Market Insights, Inc for the US bubble tea market over the next decade, Tea Drops is set to introduce a captivating exclusive boba kit at Sprouts.

The Strawberry Matcha Honey Boba kit seamlessly combines the allure of honey boba pearls, a beloved bubble tea topping, with the vibrancy of their strawberry matcha Tea Drop.

“Our honey boba pearls were an instant hit with our direct-to-consumer base,” Chandran reveals. The resulting innovation, standing out in the landscape of US bubble tea, is designed to deeply resonate with enthusiasts who crave exceptional and distinctive flavours.

Chandran explains, “We’ve reimagined the traditional matcha bubble tea, offering Sprouts’ customers our take on this cherished favourite.” The kit’s ingenuity shines through customisation, allowing enthusiasts to personalise their beverages with their choice of milk or creamer, thereby keeping sugar and calorie intake in check.

Notably, the bubble tea kit employs authentic premium grade matcha tea leaves, shunning the commonplace tea powder. Chandran reinforces, “Our ethos of customisation and premium ingredients remains unwavering, woven into an accessible at-home bubble tea experience.”

The Strawberry Matcha Bubble Tea Kit is poised for its debut starting November 2023. Complementing this exclusive launch are four latte kits: Ube, Matcha, Chai Spice, and Thai.

These kits, thoughtfully bundled with three tea drops and three Copper Cow creamers, combine to make three splendid cafe-quality milk teas. In addition, Tea Drops classic offerings, including Citrus Ginger, Matcha Green Tea, and Turmeric, will be available on shelves.

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