Amex survey: 9 in 10 Singapore consumers shop at local businesses, but only half consciously feel supporting local is very important
Gen Zs are an outlier in spending habits and perspectives: less emotionally attached to local businesses, but more willing to pay a premium for them. Millennials are the most empathetic: most willing to pay a premium for local products, most forgiving of poor customer experience, and care most about sustainability. Gen Xs tend to be […]