Jewellery enthusiasts and conscious consumers alike have a reason to celebrate as Susanna Falken Jewellery officially launches its e-commerce platform and announces a significant expansion.
The brand, founded by Swedish entrepreneur Susanna Falken, is on a mission to revolutionise the jewellery industry by providing elegant, allergen-free, and sustainable products.
With a vision focused on sustainability, Susanna Falken Jewellery has rapidly grown from a business-to-business model to directly selling to consumers.
Susanna Falken, CEO of the brand, states, “This is an exciting time for Susanna Falken Jewellery. Through e-commerce, we have been able to reach many new customers and share our passion for sustainably and ethically produced jewellery.”
Susanna’s father, Bengt Warborn, founded Albrekts Guld and acquired several other prominent jewellery brands. With such a mentor, she has had the opportunity to grow as an entrepreneur and designer.
Starting her journey in the industry at the age of 8, Susanna’s deep-rooted knowledge and personal connection to the business have shaped her vision for her brand.
Her father’s support has been instrumental in her journey. “My father has been an invaluable pillar in my work. His experience and wisdom have helped me grow as an entrepreneur and designer,” she acknowledges.
A Commitment to Safety and Ethics
Susanna Falken Jewellery’s commitment to safety and ethics extends beyond the elegance of its designs.
The latest collection is both allergy-friendly and gentle on the skin, created from safe and ethical materials like medical titanium and surgical steel 316L.
“We are proud to offer jewellery from safe and ethical materials. By being transparent and diligent in our work, we hope to make a difference in the jewellery industry,” Susanna proclaims.
Tested and approved by independent research institute RISE, the results are available for public scrutiny, underscoring the brand’s dedication to transparency and integrity.
What the Brand Stands For
With three distinct categories of jewellery – 100% surgical steel, 100% titanium, and a combination of titanium with surgical steel 316L – the brand guarantees quality and safety, a testament to their reliability when in contact with the skin.
“We see in every piece of jewellery an opportunity to make a difference – for you and for your total well-being. With Susanna Falken Jewellery, you get more than just beautiful jewellery; you get a promise of safety, quality, and care,” concludes Susanna.
For further information about the products or to view the test results, visit Susannafalken.com.
