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Dreamday LA Launches First Pro-Bono Holiday PR Accelerator Programme

Applications are now open for mission-driven small businesses to be supported by the first-of-its-kind Performance PR agency.


Photo by Brooke Cagle on Unsplash

Dreamday, an award-winning Performance PR agency representing coveted DTC-first brands, announces the launch of its first Holiday Client Accelerator Programme.

With a focus on Holiday Gift Guide placement, this four-month pro-bono programme aims to amplify awareness and generate sales for one incredible mission-driven brand that otherwise may not have the resources to work with Dreamday’s Team.

Founded in 2019 by Lauren Kleinman, Dreamday combines traditional PR with affiliate marketing to drive measurable, data-driven results.

While most brands would hire two separate agencies: one for affiliate marketing and one PR that often compete with each other for press, relationships, and results; Dreamday takes a synergistic approach.

“Each year, we see first-hand the tremendous impact our PR efforts have on helping our clients drive increased awareness, traffic, and revenue through the holiday season. As a female-founded and female-led small business, we are excited for the opportunity to give back and help other emerging brands grow their business and product awareness during the holiday season,” said Lauren Spoto Sprung, Chief of Staff at Dreamday.

Dreamday’s Holiday Client Accelerator Programme is open to brands who meet the following qualifications:

  • Based in the United States and has a shoppable online website
  • Annual revenue below $2M per year
  • Clear vision and mission
  • Falls within food & beverage, beauty, home, lifestyle, wellness, fashion categories
  • Open and able to send product samples to media

Applications are now open at Dreamday.la/accelerator and will close on August 16th. The winner will be selected on August 21st and the programme will begin on August 28th, 2023, concluding on January 8th, 2024.

Dreamday has put cult-favourite brands like Our Place, Brightland, Fly By Jing, Girlfriend Collective, Kitsch, and Harper Wilde on the map, and continues to help clients grow and thrive. Learn more about Dreamday at Dreamday.la and Dreamday’s Holiday Accelerator programme at Dreamday.la/accelerator.

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