American drug-free sleep aid brand kicks off campaign to help individuals get ready to rest and live a more present life.

Americans lose on average 15.5 hours of sleep during the summer months (about 10 minutes of sleep per night).
As the year shifts from the leisurely pace of summer to the more hectic days of fall, it’s time to be intentional about resetting your routine to get your sleep back on track.
The seasonal change – sometimes called the summer sleep slump – can leave many feeling sleep deprived, disoriented and routines out of whack.
Recognising this challenge, Natrol®, a sleep, mood and stress supplement brand, has joined forces with Ashley Tisdale, Founder of Being Frenshe, to empower individuals to get ready for rest and reset their sleep routines to live their best life with an exclusive giveaway of tools and resources designed to support a healthy sleep routine.
No matter your age or phase in life, we all experience the shift in priorities, schedules and daily lives the change in season brings.
By combining Natrol’s clean, highly-effective and drug-free sleep aid products with Ashley’s self-care ritual tips and passion for wellness, this campaign goes beyond a mere collaboration; it signifies a shared vision of empowering individuals to embrace holistic well-being.
Built from Ashley’s personal mental health and wellness journey, Being Frenshe products are formulated with clean ingredients and rooted in the emotional power of scent to help boost one’s mood.
“We understand the challenges that come with seasonal transitions when it comes to getting restful and rejuvenating sleep.
“Through our collaboration with Ashley and her clean wellness brand, we will provide individuals with the tools and resources to reset their sleep routines and fully embrace the unique opportunities that each season brings,” said Hanan Wajih, Natrol’s Chief Marketing Officer.
“At Natrol, our mission is to support everyone in achieving their best night’s sleep, allowing them to live their best day every day,” she said.
Designed to inspire and support consumers as they reset their sleep routine, the Back on Track Pack launches August 14 and will be available until September 15, 2023.
Together with Natrol melatonin products, Ashley has selected three Being Frenshe products from its Lavender Cloud line to include in the Back on Track packs to provide the ultimate sleep support ritual and soothe you into sweet dreams: Hair, Body & Linen Mist, Reset Candle and Milky Hydrating Lotion.
“Being Frenshe is all about empowering individuals to own their well-being and embrace mindful rituals that support a healthier life,” said Ashley Tisdale, Founder of Being Frenshe.
“Sleep is a personal priority, and scent focused rituals are essential to my well-being. Partnering with Natrol allows me to share the perfect wellness routine. Together, we will empower people to take charge of their sleep and embrace each day feeling their best.”
Recognising the importance of education in fostering healthy sleep habits, Natrol has enlisted the expertise of renowned sleep specialist, Dr. Shelby Harris.
As a qualified authority in her field, Dr. Harris emphasises the significance of melatonin and its role in helping people get back on track with optimal sleep patterns.
“With the summer sleep slump, many people become night owls, so melatonin is a tool I sometimes advise when you need some support in adjusting your sleep routine,” says Dr. Shelby Harris PSYD, CBSM.
“I’m delighted to partner with Natrol in providing valuable insights into the importance of understanding melatonin and how it can contribute to getting back on track with healthy sleep patterns. With the right knowledge and tools, individuals can face seasonal shifts with renewed energy and vitality,” she concludes.
Made with clean ingredients – no artificial flavours, sweeteners or preservatives – Natrol’s wide range of sleep and stress supplement products are available as tablets,gummies, and more.
To learn more about Natrol and its products, please visit www.natrol.com.