Water scarcity is predicted to worsen in 80% of croplands over the next 30 years. Environmental concerns coupled with lack of variety, freshness, and nutrition make the produce industry ripe for innovation. Farm & Market’s goal is to be a part of valuable and innovative solutions.
Farm & Market’s ultra-urban location in the RiNo neighbourhood of Denver, Colorado, USA, holds a 3,000 square foot hydroponic farm that grows 100,000 pounds of produce per year, utilises less than 10% of water used in traditional farming, is 100% wind powered, and is chemical-free.
The building is also home to a produce market selling 50 varieties of plants that are harvested daily, including a Live Harvest station for cut-to-order herbs and microgreens.
The on-premises offering is rounded out by a restaurant serving a culinary farm-forward menu. Customers can watch the grow cycle from seedling to harvest through a glass wall that offers education and transparency of a true farm-to-fork experience.
Farm & Market is a first-of-its-kind concept:
- Direct-to-consumer sales via the on-premises market and restaurant allow for 100% nutrition and farm-to-fork in the same day.
- A Live Harvest station offers herbs and microgreens that are cut-to-order at time of purchase.
- 50 varieties of plants are grown, versus a handful.
- The restaurant and made-in-house items boast food made by an in-house chef from ingredients grown on-location.
- The disruptive feature is the daily harvest. A fraction of each crop is harvested daily, delivering the full farm every single day.
“I am a data analytics specialist and backyard farmer, and I’m thrilled to marry these two passions in hopes of doing something valuable. After 2 years of planning and testing, we are ready to nourish folks with the highest quality food you can find. No one else has done an ultra-urban farm that sells directly to its customers,” shares Davis Breedlove, Co-Founder and CEO.
Farm & Market’s restaurant is on a mission to create its own style of plant-forward dining. The chef-crafted salads, bowls, soups, and starters take advantage of farm produce offering 100% nutrition and flavor that can only be experienced from product harvested and prepared the same day.
“The onsite farm is a chef’s dream come true, as we can offer a menu with flavors you just can’t get anywhere else. It’s a true culinary experience. Our goal is to be an everyday eatery for everyone – with robust, satiating, delicious food featuring the freshest produce in the world,” says Austin Breedlove, Co-Founder and Chef.
