Deiva releases ‘Bloom on Equator’, a fragrance inspired by the Bird of Paradise that portrays ‘Colours of Life’.
In recognition of nature’s vast and varied aromatic offerings, luxury sustainable home and car fragrance brand Deiva releases its latest fragrance, ‘Bloom on Equator.’
This particular scent draws deep inspiration from the enigmatic Bird of Paradise, a tropical flower that resonates with the essence of freedom and joy.
With its vibrant petals and captivating aura, the Bird of Paradise symbolises an unparalleled tropical delight – an essence captured in ‘Bloom on Equator’.
The ‘Colours of Life’ campaign, accompanying the fragrance’s launch portrays the myriad hues of life, each shade representing a unique emotion, experience, or memory.
This campaign is a vivid reminder of nature’s lush and vibrant palette, with colours that evoke feelings, tell stories, and rekindle memories.
Diving into the scent profile of ‘Bloom on Equator’, the composition is a reflection of careful selection and blending. Starting notes introduce green tea’s aroma followed by the fruity undertones of berries.
As the fragrance develops, peppermint emerges, leading to deeper notes of rose and a hint of white musk. Together, they form a harmonious fragrance journey.
At the heart of Deiva’s operations is a commitment to sustainability. The brand honours Southeast Asian craftsmanship, traditions that have been passed down through generations.
Every ingredient used is a testament to the brand’s dedication to sustainability. From sourcing materials to the final product, the emphasis is on environmental friendliness and sustainability.
Furthermore, Deiva’s unwavering dedication to crafting products suitable for kids and pets cater to the needs of contemporary households and their varied needs.
While the fragrance itself is an artwork, Deiva also prioritises the functionality of its products. Their scented sachets, designed for versatility, are fit for diverse spaces including closets, bathrooms, drawers, cars, and suitcases.
The introduction of ‘Bloom on Equator’ is a new chapter in Deiva’s ongoing journey. A journey characterised by exploration, innovation, and an undying commitment to the intricate and timeless art of fragrance-making.
For more information, visit DeivaStore.com.
