Interest in Ayurvedic beauty surges, but 1 in 5 Indian consumers find it old-fashioned
Ayurveda, a centuries-old system of medicine originating in India, has witnessed a resurgence in popularity due to heightened consumer interest in self-care globally. Photo by Katherine Hanlon on Unsplash The latest research from Mintel reveals that 1 in 5 Indian consumers still consider Ayurvedic beauty practices to be old-fashioned. Over the last five years, between April 2018 and March […]