Part business memoir, part India travelogue; STEEPED chronicles an epic journey that transformed despair into a multi million-dollar tea company.
Bhakti Chai, a Colorado-based and award-winning tea company, is proud to announce that its CEO/Founder, Brook Eddy, is launching her debut book this week, STEEPED: Adventures Of A Tea Entrepreneur.
Nationally recognised as a finalist for the Entrepreneur of the Year award by Entrepreneur Magazine, Brook Eddy covers love, loss, and unrelenting resilience in business throughout the narrative.
STEEPED is part Eat Pray Love meets How I Built This, and tells the remarkable story of Brook’s passionate spirit and how she transformed despair into a thriving, socially conscious, multi-million-dollar international tea company known as Bhakti Chai.
With a dedication to social change and a passion for travel, Brook Eddy went to India to research a movement based on the principles of Bhakti, known as “devotion.”
Upon returning from that trip, Brook began brewing fragrant fresh chai with fiery spices and bottled the tea in mason jars. That was nearly twenty years ago, and since its inception, Bhakti has brewed more than 3 million gallons of chai, is the #1 chai concentrate in the natural channel, and has been featured in INC., WSJ, Oprah, Yoga Journal, and Real Simple Magazines.
From forearms slashed with scalding burns to the unseen sting of stress, depression, and near bankruptcy—STEEPED is a testament that not everyone needs an MBA, a trust fund, a spouse, or even a business plan to bring an idea to market.
“When I think back to making homemade chai in my kitchen for friends and neighbors – never did I think my side hustle would be a successful brand. I was a single mom, strapped for cash with two colicky twins by my side – I had no idea what I was doing,” recalls Brook Eddy, Author, CEO/Founder of Bhakti Chai.
In STEEPED, the reader joins Brook as she recounts marigold memories of India, detailed accounts of in-person sales meetings and what happened when her two kids in the back seat of her car almost get her arrested on the streets of Boulder.
Aspiring entrepreneurs and idealists alike will enjoy Brook’s business tips, informative history of the tea industry, and pivotal movements throughout the natural products industry.
Brook adds, “I had a dream fuelled by the flavours of India. I want to tell my story, which is more than a story about growth and valuation – it’s about how every step we take impacts others personally and in business.”
STEEPED is available now for pre-order on Amazon.
For more information on the brand, visit DrinkBhakti.com.
